There are many decor and home design influencers who make a great living – their schemes are not limited to the choice of colour palette to go for.  These days the ones in the know offer a whole raft of additional items to supplement and complement the original colour strategy.  Let’s say your theory of colour relativity includes various shades of a colour, then the next logical step will be to include carpets or flooring and then the curtains and light fittings.  When you count up the different elements in a room, that is quite some outgoing.  Very often a major store will promote a personality or celebrity who has featured on a tv show – when you look closely at the show credits, you will usually spot reference to an external agency and the advertising that features during breaks will often have deals that actually sponsor the programmes.  All the major companies are looking for the most effective advertising means and sponsoring a whole show every week is very cost effective.  So many consumers will automatically want to recreate ideas they’ve taken onboard and of course, they feel sure they will score equal success if they use products recommended in the sponsored programme.   Most of the programmes will be suggesting a particular colour theory in some format or other.